Calculated Risk Sticker

Calculated Risk is a Dead Reckoning Apparel sticker built around bold choices, sharp style, and the confidence to move with purpose.

Featuring a skeleton gentleman in a top hat with the phrase “Calculated Risk, Endless Style,” this design has a vintage, whiskey-label feel with a little danger, class, and Dead Reckoning grit.

Printed in full color on waterproof printable vinyl and finished with a protective vinyl laminate, this sticker is made for coolers, tumblers, laptops, notebooks, water bottles, car bumpers, travel cases, toolboxes, and everyday gear.

Sticker size: 3.28" x 4"

Graphic appearance, cut lines, and sizing may vary slightly due to the handmade production process.

Includes one Calculated Risk sticker

Size: 3.28" x 4"

Full-color waterproof vinyl sticker

Finished with protective vinyl laminate

UV resistant up to 2 years

Durable for tumblers, coolers, laptops, notebooks, car bumpers, water bottles, travel cases, and outdoor gear

Precision-cut using a compatible cutting machine

Handmade in small batches

Original Dead Reckoning Apparel artwork

Peel the sticker from the backing and apply it to a clean, dry, smooth surface.

For best results, wipe the surface clean first and make sure it is fully dry before application. Press the sticker down firmly from the center outward to smooth out air bubbles. Let it fully adhere before exposing it to heavy moisture or outdoor conditions.

Perfect for coolers, tumblers, water bottles, laptops, notebooks, bumpers, tackle boxes, travel cases, and gear that needs a little attitude.

Calculated Risk is about knowing when to make the move.

The design carries a vintage, old-world feel — part whiskey label, part gentleman rogue, part reminder that style and grit can live in the same place. The skeleton in the top hat represents confidence, consequence, and the kind of boldness that does not come from being reckless, but from choosing your risk with intent.

It is a nod to the Dead Reckoning mindset: read the situation, trust your bearing, and move forward anyway.

For the ones who know every course worth taking comes with risk.