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Dead Reckoning Apparel

Cocaine Shark Camo Baseball Cap

Cocaine Shark Camo Baseball Cap

Regular price $28.00 USD
Regular price Sale price $28.00 USD
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Description

uilt for those who appreciate dark humor, operational absurdity, and designs with a story behind them, the Cocaine Shark Camo Baseball Cap combines one of Dead Reckoning Apparel’s most recognizable graphics with a rugged woodland camouflage finish.

This camouflage cap features the Cocaine Shark design applied to the center front panel using a full-color DTF transfer. The artwork shows a wild-eyed shark looming over a go-fast-style vessel beneath a coral-red sun, with a red targeting reticle and curling smoke adding to the chaotic, tongue-in-cheek scene.

The slate blue, tan, coral, black, cream, gray, and red tones create strong contrast against the green, brown, tan, and black woodland camouflage while preserving the bold character of the original artwork.

Made from a durable acrylic-wool blend, the cap maintains its structured shape while the adjustable back closure provides a comfortable, customizable fit. It is suited for boating, fishing, outdoor events, road trips, workdays, casual wear, and anyone who understands the joke.

One size fits most adults.

Camouflage pattern placement varies naturally between individual caps, making each finished piece slightly unique. Graphic appearance and placement may also vary slightly due to the DTF application process and individual cap construction.

Specifications

Product Type: Structured Baseball Cap

Design: Cocaine Shark

Color/Pattern: Woodland Camouflage

Fit: One size fits most adults

Style: Classic structured baseball cap

Gender: Unisex

Material: 80% acrylic, 20% wool

Closure: Adjustable back closure

Production Method: DTF heat-applied graphic transfer

Graphic Application: Full-color DTF artwork applied to the front panel

Design Placement: Center front panel

Approximate Graphic Height: 2.5 inches

Care: Hand wash only

Origin: Imported

Best For: Hiking, camping, fishing, coastal exploring, road trips, outdoor events, workdays, and everyday casual wear

Pattern Note: Camouflage pattern placement varies naturally between individual caps

How to Use

How to Use

  • Adjust the back closure until the cap fits comfortably.
  • Wear for hiking, camping, fishing, coastal exploring, road trips, outdoor events, workdays, errands, or everyday casual use.
  • Store in a clean, dry location to help preserve the cap’s structured shape.


Care Instructions

  • Hand wash only using cold water and a mild detergent.
  • Spot clean whenever possible.
  • Do not bleach.
  • Do not wring or twist.
  • Reshape while damp and allow to air dry.
  • Do not machine wash or tumble dry.
  • Do not iron directly over the printed artwork.
  • Avoid direct or excessive heat on the printed area.

Story Behind the Design

Cocaine Shark started as an inside joke in fall 2025 during conversations about drug-interdiction operations in the Caribbean and Eastern Pacific. The idea took the absurdity of fast-moving narcotics vessels, targeting conversations, and mission humor and pushed it into full Dead Reckoning territory: a cracked-out shark, a go-fast boat, a targeting reticle, and the kind of grin that says it is already looking for the next target. The shark represents relentless appetite, chaos, and the exaggerated personality that made the original joke stick. The vessel ties the design back to maritime interdiction, while the red reticle adds a mission-focused edge without turning the artwork into a literal military graphic. Set against woodland camouflage, Cocaine Shark takes on a more operational, field-ready character that connects naturally to the team-room origins of the idea. It is irreverent, slightly unhinged, and built around the kind of humor that develops in communities where the work is serious, the days are long, and sometimes the only reasonable response is to create a cocaine-fueled shark chasing a drug boat.
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