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Dead Reckoning Apparel

Cocaine Shark Trucker Hat

Cocaine Shark Trucker Hat

Regular price $28.00 USD
Regular price Sale price $28.00 USD
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Description

Built for those who appreciate dark humor, maritime chaos, and designs with a story behind them, the Cocaine Shark Trucker Hat combines one of Dead Reckoning Apparel’s wildest graphics with a clean black-and-white trucker silhouette.

This hat features the Cocaine Shark design applied to the center front panel using a premium full-color DTF transfer. The artwork shows a wild-eyed shark looming over a go-fast-style vessel beneath a coral-red sun, surrounded by swirling smoke and finished with a red targeting reticle.

A thick black circular border gives the graphic a bold, finished edge and helps the slate blue, coral, tan, cream, gray, black, and red tones stand out clearly against the white front panel. The black bill and breathable mesh back complete the rugged, easy-to-wear look.

Its lightweight polyester construction, two front ventilation eyelets, and ventilated mesh back make it well suited for boating, fishing, outdoor events, road trips, casual outings, and everyday wear. An adjustable snapback closure provides a comfortable fit for most adults.

One size fits most adults.

Graphic appearance and placement may vary slightly due to the DTF application process and individual hat construction.


 

Specifications

Product Type: Trucker Hat

Design: Cocaine Shark

Fit: One size fits most adults

Style: Mesh-back trucker hat

Material: 100% polyester front panel with mesh back

Production Method: DTF

Graphic Application: DTF artwork on front panel

Design Placement: Front panel

Best For: Surf checks, beach days, boating, fishing, travel, outdoor use, and everyday casual wear

How to Use

How to Use

  • Select your hat design.
  • Adjust the back closure for fit.
  • Wear for beach days, surf checks, fishing, boating, travel, outdoor use, or everyday casual wear.


Care Instructions

  • Hand wash in cold water.
  • Do not bleach.
  • Line dry only.
  • Do not dry clean.
  • Iron only if needed using high heat with no steam.
  • Avoid direct heat on the printed area unless properly protected.

Story Behind the Design

Cocaine Shark began as an inside joke in fall 2025 during conversations surrounding maritime drug-interdiction operations in the Caribbean and Eastern Pacific. The concept takes the seriousness of fast-moving narcotics vessels, targeting discussions, and mission planning and pushes it into full Dead Reckoning territory: a cracked-out shark, a go-fast boat, a targeting reticle, and a grin that looks like it is already hunting the next target. The shark represents relentless appetite, chaos, and the exaggerated personality that made the original joke stick. The vessel connects the design to maritime interdiction, while the red targeting reticle adds a mission-focused edge without turning the artwork into a literal military graphic. The heavy black circle holds the chaos together and gives the design the bold, traditional finish that makes it instantly recognizable. Cocaine Shark is irreverent, slightly unhinged, and built around the kind of humor that develops when the work is serious, the hours are long, and sometimes the only reasonable response is to create a cocaine-fueled shark chasing a drug boat.
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