The Launch Kit

The Launch Kit is the easiest way to get your bearings with Dead Reckoning Apparel. This starter set includes one Classic Entry-Level Tee, one waterproof sticker, and one ceramic coaster — a $40 value bundled for $35.

Built for first-time customers, gift buyers, and anyone ready to chart their own course.

Includes:

One Classic Entry-Level Tee
One Waterproof Sticker
One Ceramic Coaster

Retail value: $40
Bundle price: $35
You save: $5

Includes: One Classic Entry-Level Tee One Waterproof Sticker One Ceramic Coaster Bundle value: $40 Bundle price: $35 Estimated package weight: 12–14 oz Tee fit: Unisex classic fit Tee color/options: Based on available Classic Tee selections Sticker type: Waterproof vinyl sticker Coaster type: Ceramic coaster Artwork: Original Dead Reckoning Apparel designs Made to order / assembled to order

Choose your tee size and design, then select your sticker and coaster design from the available options. Wear the tee as an everyday staple, place the waterproof sticker on a water bottle, cooler, laptop, board case, or gear bin, and use the ceramic coaster for your coffee, desk, bar, or nightstand. For best results, wash the tee inside out with like colors and tumble dry low. Hand wash the coaster as needed and avoid abrasive scrubbing over the design.

The Launch Kit was built as the starting point for Dead Reckoning Apparel — a simple way to get your bearings with the brand. It brings together the essentials: a classic tee, a waterproof sticker, and a ceramic coaster, all rooted in original artwork inspired by surf culture, map work, grit, and finding your own way forward. This set is made for first-time customers, gift buyers, and anyone ready to chart their own course.