The Standard Slap Pack

The Standard Slap Pack brings together four American traditional-inspired Dead Reckoning Apparel designs built around the sayings and values at the heart of the brand.

This pack includes Navigate the Swell, Calculated Grit, Chart Your Own Course, and Find Your Bearing — four original designs rooted in grit, direction, resilience, and choosing your own path.

Made with full-color waterproof printable vinyl and finished with a protective vinyl laminate, these stickers are durable, UV resistant up to 2 years, and built for everyday use on tumblers, coolers, car bumpers, laptops, notebooks, travel cases, and more.

Includes 4 waterproof stickers:

Navigate the Swell: 3.83" x 4"

Calculated Grit: 2.77" x 4"

Chart Your Own Course: 3.23" x 4"

Find Your Bearing: 3.12" x 4"

Graphic appearance, cut lines, and sizing may vary slightly due to the handmade production process.

Includes four original Dead Reckoning Apparel sticker designs

Full-color waterproof vinyl stickers

Finished with protective vinyl laminate

UV resistant up to 2 years

Durable for tumblers, coolers, laptops, notebooks, car bumpers, water bottles, travel cases, and outdoor gear

Precision-cut using a compatible cutting machine

Handmade in small batches

Sticker sizes:

Navigate the Swell: 3.83" x 4"

Calculated Grit: 2.77" x 4"

Chart Your Own Course: 3.23" x 4"

Find Your Bearing: 3.12" x 4"

Everything else from the previous setup still works:

Package weight: 0.5 oz

Length: 6 in

Width: 4 in

Height: 0.25 in

Peel the sticker from the backing and apply it to a clean, dry, smooth surface.

For best results:

Wipe the surface clean before applying

Let the surface dry fully

Press firmly from the center outward to remove air bubbles

Allow the sticker to bond before exposing it to heavy water or outdoor wear

Great for tumblers, coolers, laptops, notebooks, car windows, bumpers, toolboxes, surf gear, and travel cases.

The Standard Slap Pack represents the foundation of Dead Reckoning Apparel.

This pack brings together four of the sayings that helped define the brand: Navigate the Swell, Calculated Grit, Chart Your Own Course, and Find Your Bearing. Each one speaks to a different part of the same mindset — adapting when conditions change, moving with purpose, staying resilient, and choosing your own way forward.

Designed in an American traditional-inspired style, these graphics are bold, meaningful, and built around the kind of artwork that feels like it belongs on skin, gear, boards, coolers, notebooks, and anything else that carries a story.

Together, they are more than four stickers. They are the core bearings of Dead Reckoning Apparel.

Four stickers. One standard.